Bushell’s “Good Taste is Timeless” Campaign

The Good Taste is Timeless campaign – across video, online and print – explores how the humble Bushells tea bag got it right the first time, unlike many other products and fashions we’ve seen come and go since the brand launched in 1883.

For the shoot we had over 19 completely different looks across 13 decades, 8 wig and beard changes, two stars, two days to get it done and a single tea bag wrangler.

Director: Renee Petropoulos
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Producer: Mike Funnell
Costume Designer: Isabella Andronos
Costume Supervisor: Alana Canceri
Art Director: Katie McIntyre
DOP: Mike Steel
Production Designer: Amber Theron
Hair and Makeup: Amanda Rieck
Supervising Editor: Oliver Trauth-Goik
Editor: Lucas Conway
Colourist: Daniel Pardy
Sound: Luke Stacey

Paper Moose